Women over 50 have a substantial amount of cash to indulge in all facets of beauty and fashion. After years of carpooling or competing in the business world, they are treating themselves to spa vacations or pampering themselves with anti-aging products or reinventing their style. Even in a "recession," these gals still have spending power (cha-ching) and advertising companies have responded with a bevy of 50+ models.
- Kim Basinger has been the face of Prada and Miu Miu.
- Sharon Stone became a face of the Dior skin care range.
- Twiggy's union with Marks and Spencer is credited with attracting customers who had defected and sought clothing elsewhere.
- Madonna modeled for Versace.
- Dove used a woman of 95 in their last campaign which featured the skin of ordinary women.
- More magazine, Celebrating Women Over 40, conducted a model search for women from the age of 40 to 51. (Don't even get me started on the age cutoff.)
As a result of television --makeovers featured on Oprah, What Not To Wear, beauty and fashion segments on the morning news shows -- and the result of magazines and blogs, women over the age of 50 are reinventing how they look.
They are throwing caution to the wind and trying styles that their daughters are wearing, trying new hairstyles, new makeup trends, and often are the ones perched on the stool at the department store beauty counter getting a makeover. Advertisers have learned that they should never underestimate the spending power or personal power of women over 50. Cha-ching.
Have a great Saturday,