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FDA Approves LATISSE To Increase Eyelash Length

Posted on Feb 5, 2009 at 1:05PM

headshot of woman applying LATISSE to her face, on al gray blue backgroundAllergan, the makers of Botox, announced that the FDA has approved LATISSE (bimatoprost ophthalmic solution) 0.03% as a treatment to increase eyelashes in length, thickness, and darkness. 

Bimatoprost, the active ingredient in LATISSE™,was first approved in 2001 as a medical product to lower intraocular pressure in people with open-angle glaucoma or ocular hypertension.

Available only through a doctor, LATISSE™ is a once-daily prescription treatment applied to the base of the upper eyelashes with a sterile, single-use-per-eye disposable applicator.

According to LATISSE™, users can expect to experience longer, fuller and darker eyelashes in as little as eight weeks, with full results in 16 weeks, BUT in order to maintain long, thick, dark eyelashes, you have to continue using  LATISSE.  If you discontinue using it, eyelashes will gradually return to where they were prior to treatment over a period of weeks to months (average eyelash hair cycle).

COST:  For a year's worth of long, thick, dark lashes, expect to pay almost $1,500 a year -- or $120 a month.


  • Eye redness (3.6%)
  • Itchy eyes (3.6%)
  • Skin hyperpigmentation (2.9%)



  • Allergan warns against applying LATISSE to the lower eyelid because it may cause darkening of the eyelid skin which may be reversible.
  • LATISSE™ use may also cause increased brown pigmentation of the colored part of the eye which is likely to be permanent.
  • It is possible for hair growth to occur in other areas of your skin that LATISSE™ frequently touches.
  • It is also possible for a difference in eyelash length, thickness, fullness, pigmentation, number of eyelash hairs, and/or direction of eyelash growth to occur between eyes.
  • These differences, should they occur, will usually go away if you stop using LATISSE™.



It was a media frenzy last year when the FDA had U.S. Marshals seize over 12,000 tubes worth $2 million of Jan Marini's Age Intervention Eyelash, which contained bimatoprost that caused swelling of the eyes in some users -- including us! -- although Jan Marini Skin Research denied that the product contained bimatoprost.

The jury is still out for us, but we will keep you posted if we use it or discover any new information.  Do you think you would be interested in using LATISSE on your eyelashes?

 Please see comment section for a response from Jan Marini Skin Research.

posted by
Thu, 02/05/2009 - 7:17pm

It's always painful to be beautiful...but I'd rather go naturelle! Laughing out loud

posted by
Fri, 02/06/2009 - 10:08am

Thank you for your factual observations about Latisse, the new prescription medication for eyelash enhancement. I would like to point out a misstatement in your review about Jan Marini's Age Intervention Eyelash product, which contained bimotoprost. Jan Marini Skin Research was forthcoming about the inclusion of the ingredient in Age Intervention Eyelash and there are numerous articles about the product and interviews with Jan Marini available in which note that the product -- while it was on the market -- contained bimotoprost. (Other prostaglandin-based eyelash product makers have not been so forthcoming.) In addition, Jan Marini Skin Research never received a single verifiable report of a user's eyes or vision being damaged by the formula. In a Nov. 2007 cover story in the Wall Street Journal, an FDA spokesperson said that the agency had not received a single report about the product harming a user. Some users experienced superficial skin irritation; allergic reactions are not uncommon in the cosmetics industry. Other users may have perceived symptoms that were born more of fear than actual conditions because of inaccurate and sensationalistic media reports about the product. Jan Marini Skin Research eventually withdrew its second prostaglandin-based eyelash product voluntarily because we developed a new NON-prostaglandin product, Marini Lash Eyelash Conditioner, that delivers eyelash enhancement benefits similar to those of our previous prostaglandin-based products. Marini Lash is safe to use and a lot less expensive than Latisse and several other leading prostaglandin-based products.

Mark Marinovich
Vice President of Marketing Communications
Jan Marini Skin Research, Inc.

posted by
Fri, 02/06/2009 - 10:36am

We appreciate your response. We will add a note to the end of the post for readers to see your comments.

posted by
Mon, 02/09/2009 - 2:07am

I’ve always had sparse, short eyelashes. Today, they are thicker and longer, but this comes at a definite price.

I also experience itchiness and red eyes daily, and the color of my lids and under the eyes is definitely darker.

I would much prefer to return to having skimpy lashes, and eyelid skin that is not discolored . I have never used Latisse. Knowing the reality of the above side effects, I would not want to.

Why have I experienced these? I have glaucoma, and to control the fluid pressure inside my eyes, I use three different prescription eyedrops. One of them is Latanoprost, which is very similar to Bimatoprost, the active ingredient in Latisse.

If you have any questions about my personal experience, you are welcome to ask,

Aloha, Soos

posted by
Fri, 07/17/2009 - 12:37am

A new treatment growing eyelashes! When you visit the Latisse store and buy Latisse, you know you are getting a product that has been approved by the FDA and backed up with clinical trials. The Latisse store tells you that the growth, or anagen, phase in the cycle of eyelash hair growth works in two different ways to combat thin or weak eyelash growth.


posted by
Mon, 12/07/2009 - 7:40pm

I've been using latisse for 8 weeks and it deffinately is working. I had one bare spot on my lower eyelid due to an eyelash curler accident - don't ask - that has actually sprouted 2 baby eyelashes. $90 a month wasn't in my budget so I ordered direct for only $12.50 a bottle. I've been using the same bottle for 8 weeks and there is still maybe 25% left. Ordered HERE

posted by
Thu, 01/28/2010 - 4:38pm

We have seen so many clients benefit from Latisse and other leading lash enhancers . This was a great blog entry. Check out more information on long lusg lashes at

If you lash enhancers have not worked...try a cluster lash application like the kind we do or your local salon or spa can do.

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