As ecoTOOLS™ continued to grow, parent company Paris Presents, Inc. aspired to extend its reach further. Not only were they looking to inspire consumers by taking small, but smart, steps towards making the world a greener place, but they were also searching for a voice to exemplify that message. The solution was simple: cultivate a relationship with a solid spokesperson and develop products that would be accessible, affordable and beautiful. As an avid fan of ecoTOOLS™ and notable environmental activist, Alicia Silverstone was a natural choice.
With ecoTOOLS™ by Alicia Silverstone, it’s never been easier to be green and gorgeous. The collection, which features some of Alicia’s favorite flowers, offers sleek design, natural materials and fabulous functionality.
ecoTOOLS™ by Alicia Silverstone 5 Piece Brush Set and Bag (SRP $15.99): This limited edition brush set and bag features four of Alicia’s must-have brushes and directions to help you create her natural look. One of Alicia’s favorite brushes is the Finishing Brush, a feathery soft brush that gives a flawless finish. Also included in the set are the ecoTOOLS™ Blush Brush, Angled Eye Shadow Brush, and Lash & Brow Groomer. The packaging of the set is made from 30% post-consumer recycled content.
ecoTOOLS™ by Alicia Silverstone Cosmetic Brush Bag (SRP $12.99): Perfect for tossing in a purse for touch-ups throughout the day, this cosmetic brush bag also contains a limited edition blush brush. It is large enough for additional cosmetic storage and has a separate compartment for your brushes in order to keep them clean. A great addition to the collection, the brush bag and brush will carry you from day to night, seamlessly.
ecoTOOLS™ by Alicia Silverstone Train Case (SRP $14.99): Designed with convenience in mind, the Train Case has a handy zip top, allowing for easy access and organization. With a clear removable compartment inside, you can keep organized anywhere -- whether you’re on vacation, or sitting at your own vanity!
ecoTOOLS™ by Alicia Silverstone Overnight Bag (SRP $19.99): This large bag is sturdy and durable and features easy-to-grip handles that make it ideal for travel. The two interior compartments are removable and versatile to help keep contents clean and tidy.
ecoTOOLS™ by Alicia Silverstone Cosmetic Bag (SRP $8.99): A staple in any makeup bag collection, this compact case is perfectly sized to fit all the essentials, and is great for the girl-on-the-go. The feminine floral design stands out in any handbag, making it easy to find for quick touch ups.
As Mother Blogger and The Working Girl attempt to be more eco-conscious and keep Conspicuous Consumption under control, they are finding the process much easier with ecoTools. They even found inspiration in the color palette of the fabric used in the Alicia Silverstone collection for their homes. Hmmm, don't even get them started on that topic!
Visit www.eco-tools.com for a full list of retailers and products.
DIsclaimer (Product was provided by PR, but no PR people were harmed in the writing of this article. Just checking to see if you are paying attention?)