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Girl-Woman-Beauty-Brains-Blog is only for informative purposes. It is not intended to be a substitute for professional medical advice. Please consult your doctor for your medical concerns. The authors are not liable for any outcome or damage resulting from information obtained from this site.

Reese Witherspoon Partners with Avon

Posted on Jun 12, 2009 at 1:54PM

Reese Witherspoon has partnered with Avon for the launch of her first fragrance, In Bloom by Reese Witherspoon.

picture fo Reese Witherspoon in a bright pink dressThe fragrance is an invitation to experience the sensual side of a woman. Precious and exquisite, the scent combines a delicate femininity with a seductive allure and a mysterious beauty.

"In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese Witherspoon.

“We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume.

In Bloom is indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling. It's very sensual, very romantic and alluring."

The fragrance:

Top: Georgia peach, tea leaves and crisp greens.

Heart: Star gardenia, magnolias and night-blooming jasmine.

Base: cashmere woods, hypnotic florals and amber wood crystals.

The fragrance will be available globally in November in two sizes: a 1.7-oz. eau de parfum for $34, and a 1-oz. limited edition version for $59. A body mist, body lotion and shower gel also will be available for $15.

Although WWD broke the beauty news, Girl-Woman-Beauty-Brains-Blog has behind-the-scenes quotes you won’t find in the article, from Isabel Ryan, Director of Avon Creative Development.

“Reese was the perfect partner on the fragrance – she was fully involved in the whole process from the development of the juice and packaging to the fragrance name. I logged many miles flying between NY and LA to work with her to make sure the end result was a true reflection of Reese’s style.”

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