Do you remember our article about TOMS Shoes? A Sole with a Soul?
To celebrate Facebook acquiring their 200 millionth user -- Can you believe it? -- 16 influential organizations, including TOMS Shoes, have created two unique virtual gifts that users purchase and send to their friends within the network.
TOMS virtual gifts are a shoe from their Spring 2009 Collection and a shoe attached to a parachute, a playful reference to TOMS method of giving.
Proceeds from these TOMS gifts will benefit Friends of TOMS, the non-profit partner of TOMS Shoes, Inc. In addition, users who send and receive a TOMS gift will get a $5 gift certificate redeemable at at www.TOMSshoes.com.
As we said, TOMS Shoes are a sole with a soul!