According to Charla Krupp, the style expert on the Today Show and author of How Not To Look Old, in order to stay current with fashion and beauty trends, there are four magazines that mature women should peruse. I'm struggling with what term to use when I refer to the "mature" woman. 40+ woman? Middle-aged woman? Baby boomer woman?
The baby boomer generation has been defined as people born between 1946 and 1964. It has also been referred to as the 'breakthrough', 'me' and 'stress' generation, while marketers refer to this "mature" group as gray power and ABENS (Asset Backed Empty Nesters).
If you are having trouble defining your style or staying fashion forward, take a peek at these four magazines that market to the mature woman, baby boomer woman, or middle-aged woman:
- More: "Celebrates women 40+." Cover-ups for 40+ Skin discusses mature skin care options. "The current fashion is to pretend our skin (or our dermatologist) is so great, we don't need foundation. But short of cosmetic surgery, it's the best fatigue-eraser and radiance-booster we have. With that in mind, I found seven ways to help you stare down your foundation fears."
- Vogue highlights the most wanted products for 2008, such as D&G's sunglasses.
- Elle features the 25 best dressed and how to update your wardrobe with a few "clicks."
- InStyle helps you pick the right lip color in Style 101.
If anybody has a softer more gentle name for this demographic, please email me ASAP.
